Polyfix partnered with the film Rahu-Ketu to create a high-impact brand collaboration that blended entertainment with relevance. Drawing from the film’s theme of chaos and instability, Polyfix positioned itself as the dependable solution that holds everything together — reinforcing its promise of strong, reliable bonding.
The brand was seamlessly integrated into post-trailer content, where the lead actors directly addressed audiences using humour to connect the film’s narrative with Polyfix’s core message: Turant Chipkao. Mazboot Chipkao. This ensured natural recall without disrupting the entertainment experience.
To further amplify visibility, Polyfix rolled out co-branded posters and billboards across key locations, creating a strong on-ground presence alongside the film’s promotions. The result was a cohesive, multi-platform campaign that strengthened brand awareness while aligning Polyfix with popular culture.
A collaboration built on relevance, reach, and reliability because when it comes to strong bonding, Polyfix always delivers.
